Flavours of Fingal 2023

The Brief
To develop a tailored PR plan to launch the line-up for Flavours of Fingal 2023 with a particular focus on new attractions, sustainable transport options and local food provenance.
What we did
This year, we had to compete with a record number of summer events planned in the capital. Working with the client Fingal County Council and the lead marketing agency Ripple, we advised on strategy to ensure the festival would cut through the noise. A creative photo-op with performers from the Broken Theatre Company, Dublin’s Coast & Fields food producers and local kids along with an advance pitch on the festival’s support for local businesses and food producers helped to capture the attention of select media. Important messaging including free entry, schedule of activities, transport options and a link back to the dedicated website were highlighted throughout.
What we achieved
21 separate pieces of positive coverage across national, local, online and broadcast media was achieved with a combined print and online reach of 13,954,534 million. Coverage included Dublin Gazette, 98FM, Sunday World magazine, Independent.ie, Lovin Dublin, Dublin Live and picture of the day in the Herald.

Social Enterprise Dublin

The Brief
To build brand awareness of social enterprise, to promote the work of Social Enterprise Dublin and that of the individual social enterprise organisations.
What we did
Narrate PR collaborated with Vivienne Gleeson Communications to create and implement ‘Get Social Dublin – Invest in your Community,’ funded under the Government’s Dormant Accounts Fund. Extensive research, media training and communications advice was delivered to inform the campaign that targeted the public and the wider business community with a focus on the stories of the individual social enterprises.
What we achieved
20 positive print, online, trade and broadcast articles/interviews including a full-page feature in Irish Times Pricewatch, Ireland AM outside broadcast, Newstalk Lunchtime Live, RTE Radio One The Business, Irish Independent This Working Life and launch photos in three national newspapers.

Achill Oysters

The Brief
Covid-19 resulted in a significant drop in export sales for Achill Oysters. The company required PR support to increase domestic sales.
What we did
Narrate PR implemented a timely PR campaign to boost sales for the company linking with the re-opening of restaurants under the COVID-19 roadmap on the 29th June 2020.
What we achieved
20 print articles in national, regional and trade publications. 5 media interviews, 2 podcasts, careers feature in Irish Country Living. The company achieved an uplift in restaurant, online sales and positive feedback from key stakeholders.

Carlow Tourism

The Brief
Carlow Tourism required a creative PR campaign to launch their new brand ‘Wander off the Track’. The target audience were intrepid visitors looking for less discovered, good value breaks with breath-taking scenery, outdoor activities and memorable experiences.
What we did
In the lead up to the re-opening of the hospitality industry, we implemented a PR campaign calling on support for local tourism aimed at domestic visitors looking for less obvious and undiscovered experiences. Broadcaster and Carlow native, Kathryn Thomas, fronted the campaign providing a relevant celebrity endorsement, stand out launch images and video content for social platforms. Narrate PR managed all aspects of the campaign from strategic advice to media relations, social media strategy and press trips.
What we achieved
We achieved editorial in national media including the Irish Independent and launch images were featured in the Irish Independent, Irish Mirror and the Irish Times images of the day. Feature articles were secured in the Irish Times Saturday magazine, Irish Independent, RTE Guide, Irish Farmer’s Journal and Irish Country magazine. Key messages resonated and positioned the county as an alternative staycation location. Over 20 articles were achieved for the launch delivering a ten-fold return on spend for Carlow Tourism.

Mail Metrics

The Brief
Mail Metrics are a software technology company delivering digital communications solutions to clients. The company required support to craft their story and target non tech clients.
What we did
Narrate PR provided strategic advice and support to the CEO and Business Development Manager to develop a communications strategy.
What we achieved
We supported Mail Metrics to craft their story, core messaging and provided recommendations for integrating this work across the website, photography and social media.

Morgan's Seafood Kitchen

The Brief
Morgan’s Fine Fish required a creative PR strategy to officially launch their first ever ‘ready to cook’ seafood product range. The objective was to secure positive targeted media coverage, increase stockists and build a social media following for the brand.
What we did
Narrate PR devised and implemented a targeted PR strategy partnering with brand ambassador Karen Daly. In the absence of in-store tastings, social media and promotional media opportunities were used to create awareness and encourage purchase in-store.
What we achieved
27 print and online articles (national, regional, trade), dedicated two month campaign with RSVP magazine and promotion with mykidstime.com. An increase on facebook of 208% and 7200% on Instagram. An increase of stockists from 5 Dunnes Stores to 14 stores (SuperValu, Dunnes Stores & Independents).

Clare Connolly Estate Agents

The Brief
Clare Connolly Estate Agents required advice & support to develop an effective social media strategy.
What we did
Narrate PR worked with Clare to develop a social media strategy and regular content. We also advised on measurement, advertising campaigns, virtual viewings, vlogs, photography and training for media interviews.
What we achieved
A 715% increase in B2B connections on LinkedIn and a steady 26% organic growth on Facebook. Narrate PR has created awareness for Clare Connolly’s services through consistent and creative content showcasing Clare’s personality and values.

Green Ocean Coffee

The Brief
To develop a strategic PR plan to officially launch and build brand awareness amongst key target audiences (corporate, hospitality and online) for Ireland’s sustainable coffee brand, Green Ocean Coffee and in doing so, raise the profile of the business, Watermark Coffee, and that of its owners David and Marguerite Lawlor.
What we did
We worked as a dedicated PR partner with the client and their restoration partners, Clew Bay Oyster Co-op, to prepare every aspect of the PR strategy from key messaging to website content updates to social media planning to media training. As the first Irish coffee company to focus on marine restoration, the campaign fully utilised excellent PR & product photography, video footage, media outreach and press drops to tell its novel and strong sustainability story.
What we achieved
Extensive national, local, online, broadcast and podcast coverage for the launch of Green Ocean Coffee was achieved along with dedicated feature interviews profiling the business owners and their sustainable drive behind the business. 30 separate pieces of top tier media coverage with a combined print and online audience reach of 12.7 million included Business Post, RTE Radio 1 Ryan Tubridy Show, Sunday Times Climate Supplement, RTE Seascapes and Sunday Independent Life magazine. Two further features are scheduled in Business Plus magazine and on RTE Nationwide this autumn.