Morgan’s Fine Fish required a creative PR strategy to officially launch their first ‘ready to cook’ seafood product range. The objective was to secure positive targeted media coverage, increase stockists and build a social media following for the brand.
What we did
Narrate PR implemented a targeted PR strategy partnering with brand ambassador Karen Daly. In the absence of instore tastings, social media and promotional media opportunities were used to create awareness and encourage purchase in store.
What we achieved
17 print articles (national, regional, trade), 17 online articles, dedicated 2 month promo campaign with RSVP magazine, partnership with mykidstime.com. Increase on facebook of 157% and 4300% on Instagram. An increase of stockists from 5 Dunnes Stores to 14 stores (SuperValu, Dunnes Stores & Independents).