To develop a strategic PR plan to officially launch and build brand awareness amongst key target audiences (corporate, hospitality and online) for Ireland’s sustainable coffee brand, Green Ocean Coffee and in doing so, raise the profile of the business, Watermark Coffee, and that of its owners David and Marguerite Lawlor.
What we did
We worked as a dedicated PR partner with the client and their restoration partners, Clew Bay Oyster Co-op, to prepare every aspect of the PR strategy from key messaging to website content updates to social media planning to media training. As the first Irish coffee company to focus on marine restoration, the campaign fully utilised excellent PR & product photography, video footage, media outreach and press drops to tell its novel and strong sustainability story.
What we achieved
Extensive national, local, online, broadcast and podcast coverage for the launch of Green Ocean Coffee was achieved along with dedicated feature interviews profiling the business owners and their sustainable drive behind the business. 30 separate pieces of top tier media coverage with a combined print and online audience reach of 12.7 million included Business Post, RTE Radio 1 Ryan Tubridy Show, Sunday Times Climate Supplement, RTE Seascapes and Sunday Independent Life magazine. Two further features are scheduled in Business Plus magazine and on RTE Nationwide this autumn.