Let us introduce you to our new client Original 7. Based in Cork City, this new craft beer brand established by Steve Guiney is set to become one of the most popular craft beer companies in Ireland. As one of the original 7 microbreweries in Ireland, Steve and his master brewer Páidi Scully are supplying premium craft beers for over 25 pubs in Cork City with contracts expected from major pubs in Dublin in the coming months. The craft beer range includes Hazy Pale, Revolution IPA and Original 7 lager. Harking back to [...]

We are delighted to announce our PR partnership with Watermark Coffee, an innovative Irish family-owned business. We will be collaborating closely with the team in Watermark Coffee to develop and implement a tailored communications plan for 2023 including the launch of an exciting new brand in January 2023. Watermark Coffee supply ‘direct from farm’ coffee brands and the best quality coffee machinery and technology to businesses in Ireland. Their range of quality coffee blends are also available to buy on their website www.watermark.ie  Established in 2014 by David and Marguerite Lawlor, sustainability is [...]

Have you decided it’s time to incorporate PR into your business plan but you are not sure where to start? Many businesses will see their competitors achieving media coverage for their brands and immediately want to compete. Building PR into your business planning is always a good idea however it is not simply a case of jumping in. PR for the sake of doing PR will not add value to your business in the long term. The first port of call is to consider how PR will help you deliver your overall [...]

Running a business is tough enough. Running a business during a global pandemic demands incredible resilience, creativity and determination. Irish businesses have demonstrated this in spades adapting their offerings at a rapid rate this year and this will have to continue until we find a way back to normal at some stage in 2021. Public Relations has certainly proved its value during COVID-19. While some businesses have cut their marketing budgets altogether, other savvy businesses have used PR as a highly effective way to keep their brand firmly in the minds of [...]