Are you PR ready?

2021-04-15T10:54:46+00:00April 15th, 2021|

Have you decided it’s time to incorporate PR into your business plan but you are not sure where to start? Many businesses will see their competitors achieving media coverage for their brands and immediately want to compete. Building PR into your business planning is always a good idea however it is not simply a case of jumping in. PR for the sake of doing PR will not add value to your business in the long term. The first port of call is to consider how PR will help you deliver your overall [...]

Public Relations… a sound investment for any business

2021-04-15T08:40:50+00:00April 4th, 2021|

Running a business is tough enough. Running a business during a global pandemic demands incredible resilience, creativity and determination. Irish businesses have demonstrated this in spades adapting their offerings at a rapid rate this year and this will have to continue until we find a way back to normal at some stage in 2021. Public Relations has certainly proved its value during COVID-19. While some businesses have cut their marketing budgets altogether, other savvy businesses have used PR as a highly effective way to keep their brand firmly in the minds of [...]

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